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Title : 5 Marketing interruptions to prepare for 2016
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5 Marketing interruptions to prepare for 2016

5 Interruptions marketing to anticipate in 2016

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Be prepared, this year will not be a boring for us merchants!

Episodic content

Considered a "must-have" in 2016, the episodic content should be included in their plans for this year. In TV advertising, we have begun to see some brands that use this concept in your ads, such as the 'Margot vs Lily' challenge Nike .

Marketing experts recognize that episodic content has a lasting impact on the reader's mind. You break your content into smaller parts and maintain tell a story that will follow people. That's what makes it so attractive episodic content for your audience. short videos attract public attention because we are all curious and fans of suspense. They also produce emotional reactions and leave the viewer wanting to know what happens next. In 2016, it will have to play with the effect of suspense in the number of readers.

Internet of Things

According to a study by Juniper Research, the smart wearables market could generate $ 53 trillion hardware revenue for 2019. This only accounted for $ 4.5 billion in 2014. Dubbed the next industrial revolution, the trend towards the Internet of Things (IoT) is increasing and must be quickly integrated into your marketing campaigns.

Today more than 40% of consumers are willing to buy portable technology such as smart watches, connected health devices, or smart glasses. IO will change the way consumers interact with the physical world. And traders who definitely need to integrate these connected in our projects by 2016.

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Mobile marketing

In 2015, we saw continued strong growth in mobile use , so expected this will continue to grow in 2016. Mobile marketing includes a large number of methods such as mobile advertising, mobile videos, mobile payments, and many more.

as salespeople who need to understand where to focus our energy. Mobile is not about your product or service; it is to reach your prospects, customers and the public and do this where, when, and how they want to interact with you. There are now 2.6 million smartphone subscribers worldwide, and in 2020 there will be 6.1 million users of smartphones. In addition, 75% of Internet users had gone online through a mobile device at the end of 2015.

So if you still had any doubts about the integration of mobile marketing in their 2016 projects, now there's no excuse!

marketing automation

marketing automation refers to software and applications that exist in order to automate marketing actions. Many marketing departments have to automate repetitive tasks such as emails, media monitoring, social media interactions, paid campaigns and other actions website. The marketing automation technology makes these tasks easier.

A report shows that 98% of potential buyers of small businesses were looking to adopt automation software marketing for the first time in 2015. It is clear that interest in the software marketing automation is becoming increasing.

If you are in marketing and has not tried automating your campaigns (think of applications like HubSpot or Buffer ), then you are missing about the incredible benefits of a system like this can bring. And keep in mind that many of your competitors may already be using marketing automation!

digital transformation

digital transformation is the natural continuation of marketing automation. To stay efficient and productive, marketing teams need to go digital "silos" integrated teams. Many companies have already recognized that they need to use software that helps them work smarter, faster and better. Why not you too? There are many ways to take advantage of new technologies in order to make more productive your team and improve team communication, for example, by synchronizing the entire world into a single application, or management and storage online documents with Dropbox .

These are the top 5 trends that I think will really matter for 2016, but there are many other things to consider. The projects to connect Africa to the Internet, increasing adblockers and new ways to work around it, and much, much more. Let me know if you have any other type of marketing major trends for next year!

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