The matrix has you captive! Take 2-Week Challenge free.

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The matrix has you captive! Take 2-Week Challenge free.


Every day, companies billions of dollars conspire against us. all possible tools at their disposal are used, hiring behavioral psychologists, and recruitment going mad scientists to capture the world's most valuable resource.

No, not money. Our time and attention!

probably do not even realize it, but they are playing right now.

Of the items buzzfeed beseeching click on them ( "You will not believe # 5!"), To which small blow dopamine get with each new alert text message Facebook, or email. And this has an impact on us -. Not only as distract us from our task at hand, but long term we compulsively seek this "hit" more and more often

In fact, I just checked my phone when I was writing this introduction, because an act entered.

I feel like I was trapped in a real-life version of The Matrix. This classic nerd explores a world in which the whole human race is connected to a virtual reality system designed to keep blissfully ignorant and complacent , so it can be used as batteries for machines. In short: we have built machines to make life easier, and ultimately we have

Sounds familiar.?

In terms no nerd, we are hooked on digital "junk food" Empty calories we consume, making us temporarily happy, but ultimately unfulfilled: sodas, chips fries, sweet. Because these things have minimal nutritional value, we eat to feel satisfied at the time (now this makes me HAPPY!), And then feel empty afterwards and the need to eat more.

Me, you, and everyone else - we are all addicted to shock dopamine, check our notifications, browser tabs, and phones that artificially keep ourselves busy. The system has grown to enslave, exploit our nature to their advantage.

But like Neo, which is the society we have inherited, and it is up to us to recover our time and free care. Speaking of which, I am currently resisting the urge to check the size of my most recent post on Facebook has already received. Phew.

Nothing is truly free.

money
"Steve, what is the problem? The applications on my phone are free, the games they play are free. I love this!"

I hear, as I still feel like I was trapped even though I can not help either. In fact, it was even worse once. I would spend my mornings playing Clash of Clans while lying in bed before starting my day, checking Instagram while in line at Chipotle, and fanatically tab back to Gmail in the browser each time He entered a new email. none of these things cost money, but there is an even greater cost associated with those things.

As we have recently spoken , time is truly limited only resource we have.

No matter what decides to do with your time, there is an opportunity cost associated with it. If you choose to do one thing, by default they are choosing to do nothing. The choice of reading Buzzfeed means choosing not spend the same amount of time on something else that might be more productive.

Okay, what's the big deal, you might be thinking. It's just an article 60 seconds, right? Unfortunately, the cost is much deeper than that.

"Say Yes" not only has a time cost at the time, but contributes to what you and your preferences for a person long term: say yes to scroll through Facebook means that you're rewiring the brain activity to prefer that more and more of something else. You start to crave, and before you know it, you feel a need to verify the phone or tab to a questionnaire from Harry Potter every 3 minutes. Everyday.




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